I bring 13 years of design experience spanning B2B and B2C brands across media, SaaS, and retail. Over the last seven years, I've specialized in performance marketing, using data-driven design and A/B testing to create high-performing campaigns that drive measurable business results. As lead designer, I built and scaled an internal agency, developing creative best practices through research, testing, and audience insights to improve campaign performance across paid social, display, native, and 1:1 marketing channels.